OH MY CTHULHU! Did you see it!?! That teaser for a commercial for a movie that won’t come out for another year is crazy great! I can’t wait! Who cares that it’s momentary flashes of disparate images that tell you nothing of plot or product quality? That’s why it’s AWESOME!
I looked up everything I could about the movie, read all of the leaked rumors, listened and subscribed to podcasts speculating about the speculation, parsed every word of every cryptic tweet from the director and writers, created a sub-Reddit, liked a Facebook fan page for the teaser trailer, changed my forum username to what I think the third extra in the background of that one half-second clip should be named, got a tattoo of the back of the head of that cloaked figure, because I know this movie is going to be AMAZING!
Why would I wait until the movie–sorry, film comes out to see if it’s good? I can’t wait! I need everything immediately and preferably before anybody else so that I can have some strange sense of satisfaction and status about being the first to ruin a movie for myself.
This isn’t the same as the time I hired the hacker group to try and download the outline of the first draft of the Avengers screenplay, or the time I hired a ninja to break into George R.R. Martin’s humble, nautical-themed bungalow just to bring me back the scent of his thoughts about the next Game of Thrones novel, or even the time I kind of stalked Jason Segel to try and catch a picture of his dingle-dangle in the bathroom in anticipation of Forgetting Sarah Marshall. I’m only pursuing legal channels to see the boner-inducing/forcing tidbits of the movie that’s a year away.
I just love wanting to see something. It’s so much more satisfying than actually watching the movie.
It’s why I got into tantra. After the climax of all that anticipation, that’s when the regret and disappointment sets in. Once everything is over, all of the excitement is gone. Appreciate that I appreciate the buildup. What takes up more of your life, the anticipation or the actual experience? That’s why I focus on the anticipation. It takes up more of my time, which is why I’m trying to maximize my pleasure. Thank you for helping me with that, teaser trailers.
Post Script: the word “vorfreude” in the title is a German word that means “the joy that comes from the anticipation for future joy.”